The following applies uniformly to the tools described below: they are only used with your consent (Art. 6(1)(a) GDPR), which you can withdraw at any time with effect for the future via the cookie settings in the footer.
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Google Analytics 4 (Google Ireland Limited)
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Web analytics, reach measurement
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Event data: 2 months; user data: 14 months
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Meta Pixel / Custom Audiences (Meta Platforms Ireland Limited)
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Conversion tracking, remarketing
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Google Ads Remarketing / Customer Match (Google Ireland Limited)
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Interest-based advertising, audience matching
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Hotjar (Hotjar Ltd., Malta)
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Pseudonymised behaviour analysis (heatmaps)
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LinkedIn (LinkedIn Ireland Unlimited Company)
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Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Evaluates pages visited, time spent and referring page; your IP address is shortened/anonymised before being transmitted to Google.
Provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, Ireland. Used for conversion tracking and building remarketing audiences. For Custom Audiences based on e-mail addresses, these are encrypted using a one-way hashing algorithm before transmission; Meta cannot infer the underlying plain-text data.
Google Ads / Customer Match
Provider: Google Ireland Limited. Shows website visitors interest-based advertising on other websites; for Customer Match, encrypted e-mail lists are matched against Google's user database to target existing customers within Google services.
Provider: Hotjar Ltd., Dragonara Business Centre, 5th Floor, Dragonara Road, Paceville St Julians STJ 3141, Malta. Used for pseudonymised analysis of user behaviour (e.g. scroll depth, clicks as aggregated heatmaps); IP addresses are stored only in anonymised form.